What is The Highest Converting Call to Action service on a landing page?

Converting visitors into customers is not always an easy job. Whether you are running an online shopping website or you are a service provider; getting your customers to do what you want takes some effort from your marketing and designing department. The best way to get your visitor's attention is through Call to Action buttons which can be placed anywhere on the website depending upon the nature of the page and product/service which is being offered to the customer.

The main purpose to use these Call to Action or CTA buttons is to convert your visitors into customers and/or leads. You need to show them what they want or as the famous dialogue from God Father goes, " I am going to make him an offer he can't refuse".  Now what we need to understand is how can you make that offer OR what is it that makes the customer clicks where you want him to. Well, the answer to that question is CTA. How you use it and where you use it. In order to design and use and a perfectly working Call to Action you need to understand the visitors and the nature of the website on which you are using that CTA.  You need to make sure that the CTA which is being used is aligned with the visitor's needs and demands which he has from your website and/or business.

In order to make your CTA work you need to follow this simple checklist:

  þ  CTA should be Action-Oriented

  þ  Convincing Text

  þ  Visually Attractive

  þ  Practical in Nature

Now there are several types of CTAs which can be used depending upon your nature of business and website, few of the examples are:

 ~      Live Chat Support

~        Phone Support

~        Email Subscription

~        Contact Us Form

~        Maps and/or location pins

You can use one or multiple of these above mentioned CTAs on your pages but before you do that you will need to understand which one is most appropriate with respect to the content and nature of the page where you are using it. For Instance Live Chat Support can be used anywhere in fact it is one of those CTAs which can and should be on all the pages in order to make sure that your customers are always connected with your sales and support staff in case they need any help, same goes for phone support. But when it comes to Email marketing and Subscription and Contact Us forms you may have to step back a little from using them on all the pages. The best place to use them is on your Contact Us page.

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